Author: Mehul Ghodasara

Diversifying Your Backlink Profile: How to Stop Relying on a Single Link Source

Most sites we audit are not short on backlinks. The problem is concentration: sixty to eighty percent of link equity traced back to one tactic, one vendor, or one type of source. Here is how to diversify a backlink profile before a single failure point takes your rankings with it.

A Founder’s Playbook: Building a Monthly Link Building Roadmap That Ties to Traffic Goals

A repeatable monthly link building roadmap for founders and in-house SEOs. How to set realistic referring domain targets, split effort across tactics, budget sensibly, and know which numbers actually signal progress.

Free Link Exchanges Done Right: How to Acquire High-Quality Links Without Getting Penalized

Link exchanges have a bad reputation, mostly because they are done badly. Done properly, with genuine relevance and sensible limits, they are a legitimate way to earn high-quality backlinks. Here is the framework we use.